Marketing Manager

The Marketing Manager will be responsible for the development and execution of global marketing strategies and promotions that drive revenue growth for the mouse portfolio. This position reports to the Associate Director of Marketing and will manage a staff of 1-3 individuals.
The incumbent will need to work independently as the project manager and primary contact for complex and strategic marketing projects and initiatives as it relates to the mouse division. Working in concert with the Services Marketing Manager, Product Managers, and Business Unit Managers to ensure marketing efforts and messaging aren't disjointed but inclusive of all JMCRS capabilities. The Marketing Manager, Mouse is responsible for creation and administration of the JMCRS Mouse Marketing Calendar (in close consultation with the Associate Director of Marketing), ensuring that activities are in line with strategic objectives and is accountable for marketing campaign performance. The incumbent also acts to oversee all aspects of planning, producing and executing marketing campaigns. Position holds responsibility for campaign budgetary management, implementing and delivering metrics to the Associate Director of Marketing for Campaign performance and reporting to business stakeholders.
Three main areas of focus will be:
Matrix-based Management and OversightMedia Plan and Advertising ManagementMarketing Campaigns, Assets and Resources Management
Critical elements of successful performance include project leadership, self-motivation, negotiating and problem solving skills. Incumbent should have a good understanding of JAX marketplace, the creativity to develop marketing approaches and solid writing and editing skills to ensure the development of all ads and collateral are impactful and resonate with potential customers. Other qualities include persistence, discipline, detail oriented, and ability to delegate (both down and up the JAX org structure) and be persuasive. Requires exceptional interpersonal and customer care skills. Must possess both project management and personnel management experience.
50% Marketing Campaign Management: Ensures that timelines, milestones, budgets and deliverables are established and meet the needs of stakeholders (Marketing Manager (Mouse or Services), Business Unit Managers, TIS and the Associate Director of Marketing) and project sponsors.
30% Media Plan and Advertising Management: Develops and executes the Media Plan including external print, digital advertising, and identification and coordination of media outlets, issues, dates and specific ad content. Successful execution of these responsibilities will require the incumbent to develop and edit marketing product and service content and to ensure content is well-aligned with researcher values. Collection, interpretation and communication of analytics to stakeholders to inform ad/platform performance and future activities.
20% Asset and Resource Management: Strategy, writing, editing, development and deployment of marketing collateral and information used in marketing automation campaigns, webinars, seminars and other marketing managed outreach.
Other duties as assigned.
Bachelor's degree Marketing, communication, business related field or Biology. Advanced coursework in Marketing is a plus.
3-5 years of experience working in the mouse model biomedical research industry.
3-5 years of experience in managing projects.
3-5 years of experience in sales, marketing or customer facing role.
3+ years' experience leading, directing and mentoring a staff of marketing professionals
Strong understanding of our customers and ability to transform customer insights into actionable marketing strategies.
Excellent interpersonal, communications, and negotiation skills coupled with the ability to build networks, influence and motivate others toward accomplishing individual and group objectives.
Demonstrated experience in formulating and successfully implementing projects/decisions, under tight timelines and pressure, which carry significant financial and business consequences. Must be able to work with technical scientists to develop and edit marketing content and author content with considerable independence and flexibility to ensure quality, technical accuracy and timeliness of deliverables.
Experience in scheduling and managing multiple projects with internal and external stakeholders under tight deadlines. Experience managing advertising or promotion schedules and marketing calendars is highly preferred.
Experience with Customer Relationship Management (CRM systems) and Marketing automation systems is preferred.
Excellent skills to include computer hardware and software applications that would normally be encountered in a business setting such as Word, Excel, PowerPoint. Ability to navigate and integrate relevant scientific resource databases.
About Us
The Jackson Laboratory (JAX, www.jax.org) is a nonprofit biomedical research institute with over 2,000 employees whose mission is to discover precise genomic solutions for human disease and empower the global biomedical community in the shared quest to improve human health. A National Cancer Institute-designated Cancer Center, JAX has a mammalian genetics headquarters in Bar Harbor, Maine, a facility in Sacramento, California, and a genomic medicine facility, The Jackson Laboratory for Genomic Medicine (JAX-GM), in Farmington, Connecticut.
The Jackson Laboratory's 43-acre scenic Bar Harbor campus is nestled between the Gulf of Maine and the mountains of Acadia National Park. Some of the best hiking and biking in the world (over 50 square miles of mountains, lakes, views, and dramatic coastline) is accessible from our campus. We are one mile from downtown Bar Harbor, which offers a vibrant downtown district with a plethora of restaurants, shops, museums, and galleries.
JAX employees work in a collaborative, value-driven, and team-based environment where the focus is on advancing science and improving patients' lives. Researchers apply genetics to increase the understanding of human disease and advance treatments and cures for cancer, neurological and immune disorders, diabetes, aging, and heart disease. JAX was voted among the top 15 "Best Places to Work in Academia" in the United States in a poll conducted by The Scientist magazine!
Our Values:
INTEGRITY - Courage and commitment to do what is right
PEOPLE - Inspiring our people to enhance the health of all
ONE TEAM - Unified by our promise to transform medicine and science
EXCELLENCE - Achieving world-class results
INNOVATION - Leading with discovery and creative solutions
STEWARDSHIP - Caring for and enhancing the resources entrusted to us
What do we have to offer?
JAX offers a dynamic and supportive work environment, competitive salaries, and a comprehensive benefits package, including a medical plan, outstanding retirement plan, generous paid time off, and tuition reimbursement including an MBA program. Our campus offers a fitness center with an award-winning wellness program, an onsite full service cafeteria, and a fully operational primary care facility available to employees and their families.
Most importantly, every position contributes to JAX's mission of discovering precise genomic solutions for human disease and empowering the global biomedical community in our shared quest to improve human health.
The Jackson Laboratory provides equal employment opportunities to all employees and applicants for employment in all job classifications without regard to race, color, religion, age, mental disability, physical disability, medical condition, gender, sexual orientation, genetic information, ancestry, marital status, national origin, veteran status, and other classifications protected by applicable state and local non-discrimination laws.
Learn more about career opportunities at JAX: http://www.jax.org/careers.

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